On the occasion of the International CES in Las Vegas, Packard Bell, one of the leading technology brands in Europe, announces a 2011 rich in new launches and stylish products, further reflecting the brand positioning in the trendy and lifestyle segment.
“Packard Bell has made several steps towards its distinct value proposition, synonymous with “In Style and Trendy, Well Designed and Easy-to-use products.” says Gianpiero Morbello, Acer Group Vice President of Marketing & Brand. “Our 2011 line-up will consistently confirm these values, addressing style-conscious users who want a unique and distinctive product sporting quality while easily enabling their digital lives.” Among the earliest announcements foreseen by Packard Bell in the first weeks of 2011: the brand new notebooks Packard Bell EasyNote S series, the refresh of the successful desktop Packard Bell ixtreme, a new colour scheme and a new stunning asymmetric model for the Packard Bell Maestro series, and new PB Go storage devices.
